Built by Legal Marketing Experts. Designed for Results.

ROIOn is the brainchild of EverSpark — a digital team with over 15 years of experience helping law firms grow through smarter marketing, better tech, and sharper insights.

What we do

We Help Law Firms Grow Smarter

At ROIOn, we believe law firms shouldn’t have to guess where their best cases come from. That’s why we help firms gain complete clarity into which marketing efforts drive real results—so they can invest confidently, cut waste, and focus on what actually works.

Our mission is simple

Bring clarity to your lead and case data

Help trial-focused firms prioritize what works

Give you control over your marketing investment with tools built for real results

Meet Our Team

Innovative Minds in Strategy & Analysis

Our team turns your investment into impact by aligning expertise with what truly moves the needle.

As EverSpark’s CEO, Moe creates effective teams and drives results. Formerly Chief Technical Officer, he brings creative, technical and operational expertise to bear on behalf of ESI’s clients. Moe has over fifteen years of experience in web development with a focus on user experience.

Moe Shahzad

Founder / Lead Architect (CEO)

Kat spearheads strategic initiatives to drive sales growth and brand exposure. Focused on elevating EverSpark’s legal marketing presence and cultivating new client relationships, she leads the sales team to secure the right clientele and implement innovative approaches.

Kat Smirnov

Principal / Director of Operations

Maggie serves as Chief of Staff at EverSpark, working closely with leadership to streamline operations and ensure effective execution. With a background as Executive Assistant to the CEO, she plays a vital role in cross‑department coordination, project management, and maintaining organizational rhythm.

Maggie Powell

Principal / Chief of Staff

Faaira is a skilled Python developer who plays a key role in building ROIOn’s AI-driven platform. With a background in software engineering and automation, she helped design the core systems that track, qualify, and attribute leads for law firms in real time. Passionate about turning complex data into actionable insights, Faaira’s work ensures ROIOn delivers accurate ROI visibility and seamless integration for legal teams.


Faaira Ahmed Swati

Principal / Head of Development
Why ROIOn Exists
Turning Data into Smarter Growth for Law Firms
Law firms should be able to see what marketing is actually producing quality leads, signed cases, and real revenue.
ROIOn exists to help firms connect lead tracking, intake visibility, and attribution in one place.

Built for Law Firms

Every feature is purpose-built for legal professionals—helping you focus on high-value leads, not spreadsheets.

Flexible to Fit Your Workflow

ROIOn can adapt to the way your firm works, including case statuses, estimated settlement values, and other firm-specific inputs that improve reporting and attribution.

Clearer Marketing Attribution

ROIOn helps firms connect incoming leads to intake outcomes, signed cases, and revenue so they can understand what is actually driving growth.

Hear From Our Clients

See Marketing Performance Dashboard Driving Real Growth

“Since implementing Marketing Performance Dashboard, our intake team has increased conversion rates by 25% and cut follow-up time in half.”
Managing Partner, Smith & Associates

35%

More qualified leads

20%

Less wasted budget

100%

Automated data tracking

Integrations

Plug Into Your Existing Workflow

Performance Tracking connects effortlessly with the tools you already use, including CTM, website forms, live chat platforms, and CRMs — so there’s no disruption to your current processes.
Contact

Get in Touch

Still have questions or ready to learn more about how ROIOn can help your firm track marketing ROI?

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Learn More About ROIon

Got Questions? We’ve Got Answers.
What is ROIOn?

ROIOn is an AI-powered revenue attribution platform built specifically for law firms. It tracks every lead—whether it comes from SEO, paid ads, referrals, or other channels—and connects it all the way through your intake process to signed cases and actual revenue

How long does setup take?

The setup timeline can vary depending on a few factors—such as how many marketing channels you’re tracking, the complexity of your intake system, and whether custom integrations are needed.

That said, ROIOn provides dedicated account managers and a streamlined onboarding process to make implementation as seamless and efficient as possible. Most firms are up and running quickly, with full support every step of the way.

Is there onboarding support?

Yes! Every new client receives a personal onboarding meeting, a comprehensive tracking audit, and a dedicated account manager to guide the process. Our goal is to make setup efficient, stress-free, and tailored to your firm’s needs.

Trusted by the Nation's Top Law Firms