Solutions
Four ways firms start with us.
Most firms come to us with one of four problems: the ads are not producing, nobody knows whether they are, Local Services Ads are unmanaged, or the tracking was never set up properly in the first place.
Where we start depends on what is broken.
Each of these can be a first engagement on its own. Most firms end up with more than one, in this order.
Paid search and paid ads, run on performance
We build and manage Google Ads for the practice areas and markets you actually want cases in — keyword set, ad copy, landing pages, negatives, bid strategy and budget pacing. Campaigns are structured so performance can be read back against signed cases, not just clicks and form fills.
Monthly management, weekly reporting, and a named strategist on a scheduled call.
An audit of what you are already running
A structured review of your existing accounts: wasted spend, mismatched match types, ignored search terms, conversion actions that count the wrong events, landing pages that leak, and the gap between reported conversions and actual signed cases.
Delivered as a written findings document with prioritised fixes, whether or not you go on to work with us.
Local Services Ads, managed properly
LSA sits above search results and charges per lead rather than per click, which makes it unusually cheap — and unusually easy to waste. We handle verification, service area and category setup, budget, lead disputes, review velocity and the weekly dispute cycle most firms never get to.
Run alongside search so the two are not bidding against each other.
Attribution audit and implementation
We map every way a lead can reach your firm — tracked phone numbers with dynamic number insertion, web forms, live chat, LSA message leads — and wire each one into ROIOn and your case management system, with the statuses mapped to the language your intake team already uses.
Ends with a cost per signed case you can take into a budget meeting.
What every engagement includes.
Whichever one you start with, these come with it.
A weekly report you do not have to ask for
Spend, leads by channel, and what happened to them downstream — sent on a schedule, not produced on request.
Every Monday.
Your accounts stay yours
Campaigns are built inside your own Google Ads account, not an agency account you cannot take with you. If we part ways, the work stays with you.
No hostage accounts.
A named strategist, not a shared inbox
One person who knows your market and your intake, on a scheduled monthly call, who also takes the call when a month goes sideways.
Monthly, in the calendar.
Start with the audit if you are not sure.
It costs you an hour and you keep the findings either way. If the accounts are in good shape we will tell you that.
Book a demo